www.PeterImbong.com

THE MEDIUM IS THE MESSAGE

Fro-Yos

I’ve been doing a fro-yo story for an upcoming issue. Tried them all in a span of two weeks. If you want something sweet that still has that tart yogurt flavor, I’d recommend The White Hat. Plus, it’s a local company.

On Saturday, February 13, 2010, the Ateneo Blue Eagles will team-up with AHON (Acts of Hope for the Nation) Foundation and The White Hat–Italian Frozen Yogurt to show their love towards Filipino public school students. Together, they will raise as much money as they can by selling & serving authentic Italian frozen yogurt at The White Hat’s Shangrila store. TWH has pledged to donate half of the entire day’s sales to AHON Foundation who, in turn will use the money to build more libraries for public schools to raise literacy rates among the poor.

According to AHON Foundation, more than 90% of our students currently study in public schools, but only 10% of the 37,000 public schools have adequate libraries. This is then the mission of AHON, to inspire future leaders of our country by making sure they are literate. AHON has already helped build 30 libraries, the latest one in Pateros (Sto. Rosario Elementary School) which luckily escaped the wrath of typhoon Ondoy.

On the other hand, the Ateneo Blue Eagles have generously agreed to volunteer themselves as guest celebrities in The White Hat’s Celebrity-For-Charity event whereby customers get served the best-tasting frozen yogurt by celebrities. To make the event even more fun, customers who buy yogurt on this day can have souvenir photos taken and even ask the Blue Eagles to autograph memorabilia on the spot.

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  • Filed under: Events
  • Someone’s Getting Fired

    They must have loved that plane very much.

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  • Filed under: Media, Pop Culture
  • FTW!

    The Philippine Senate never fails to amuse me. As a background, yesterday, the Senate Committee of the Whole met to discuss a fellow senator’s (Sen. Manny Villar) alleged unethical conduct for “inserting” an additional P200-million in the 2008 national budget. The budget was used for the construction of a road that would pass through his property which thereby hiked up the value of his real estate. Those supporting and against Villar met head-to-head.

    This mudslinging is entertaining as it is exasperating. And to think that Sen. Miriam-Defensor Santiago was out sick. That woman can give a soundbite.

    Jump to 2:46.

    Gloves come off in Senate session

    Sen. Roxas: I say no. I had no insertion on any matter. In fact, I have no insertion, period. Because we’re in the minority! Let alone an insertion for a road to pass through any such property.

    Sen. Pimentel: Well, well, I am sure that after your marriage, you had some insertions.

    Pimentel FTW!

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    I’m on Team Coco

    Jay Leno is an old hoot. I hope they release Conan’s seven months on The Tonight Show on DVD. It would be the fifth original DVD I would buy. If Triumph The Insult Comic Dog comes out with one, I’d definitely buy one…to poop on.

    Conan’s Final Goodbye and a Look Back

    On Conan’s last show last Friday (Saturday in Manila), one of his final guests, Tom Hanks, walked out into the show with the Beatle’s song Lovely Rita being played by The Tonight Show Band. According to Late Night with Jimmy Fallon house band leader Questlove, NBC paid $500,000 to play that song. It’s called royalties, or in this case, sticking it to the man.

    “Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you’re kind, amazing things will happen.”

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    The Manor

    Just a year old, Manor Superclub has already gained a cult following in the metro’s party scene, with partyphiles, and until recently, call center agents, entering its glass doors three nights a week, from 10pm to five in the morning. According to Erik Cua, operations director, Manor is “the premiere dance club in the Philippines with three areas where people can go to unwind, meet new people, and dance the night away.”

    Launched in January of 2009 from the people behind the metro’s top clubs, Manor Superclub has gained notoriety among the country’s club-hopping and music-loving elite. The conceptualization process took around six months, while the construction of the three main areas, the penthouse, basement, and the terrace, took five months, with each area having its own distinct ambiance and music.

    The guys behind Manor did more than just your simple party-planning. “First [was] finding the location we really wanted, then finding the right partners to complement each other,” says Cua. Thanks to Stephen Ku, marketing director, and Bingo Manahan, promotions director, they were also able to choose the right promoters to partner with. Carlo Aquino, Manor’s entertainment director took care of the music. The result was a place deserving of its name.

    With its posh interiors, pulsating dance music spun by Manila’s top DJs, as well as a wide selection of cocktails for your enjoyment, it isn’t unusual to see long lines of people snaking around the corner waiting to be let in. According to Cua, Manor’s guests are usually college students, yuppies, industry people, businessmen, as well as models and actors. However, with the recent surge of BPOs in the country, particularly in the Quezon City and Pasig area, they’ve also gained a new client base. “It has actually gotten stronger since some of the call center agencies have held their parties in Manor.”

    Open every Wednesday, Friday, and Saturday night, many call center agents in the area actually choose to go to Manor during their “lunch break” sometime between midnight and 2am to relax and escape from the stress and pressure of work. While they’re service hasn’t changed with the emergence of this new market, the team behind Manor Superclub has begun thinking of ways to bring more of them in. According to Cua, “We give nothing but the best party for call center agents.”

    At the end of the day, which in this case, is at six or seven in the morning, all everyone’s looking for is a place to relax with perhaps some booze on the side. And in Manor, it doesn’t matter if it’s during your lunch break.

    CONTACT INFORMATION

    Manor Superclub
    www.manorsuperclub.com
    F1 Big Kahuna Bldg., Eastwood Citywalk, Libis, Quezon City
    (02) 421-3180, info@manorsuperclub.com

    PHOTO CREDIT
    Dairy Darilag

    ***

    From Entrepreneur Philippines´ December 2009 issue.

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    Another CNN Hero

    I’ve always admired Anderson Cooper. While Katie Couric has some journalistic chops, I think she’s gone to the corporate dark side. Anderson Cooper has the classic hard-hitting journalist attitude, but as his appearances on shows like Regis and Kelly have proven, has some angst and biting sarcasm that the people of my generation thrive upon.

    There’s a video of Anderson on YouTube covering the Hurricane Katrina from New Orleans where, in the middle of his interview with a government official, he cuts her off and begins chastising her for taking the advantage of the air time to make herself look good and place the blame on other people. While the media strive to be unbiased, in the face of events like Katrina, and now, Haiti, you have to take a side.

    From Anderson Cooper’s blog:

    As things got really out of control, I saw a looter on the roof of the store they’d broken into throw what I think was part of a concrete block into the crowd. It hit a small boy in the head.

    I saw him collapse. More chunks of concrete were being thrown at the looters on the roof. The injured boy couldn’t get up. He’d try and then collapse again. Blood was pouring from his head. He was conscious but had no control over his body. I was afraid someone on the roof would see him lying there and throw another cinder block piece onto him. I was afraid he’d get killed. No one seemed to be helping him.

    I ran to where he was struggling, and picked him up off the ground. I brought him to a spot about a hundred feet away. I could feel his warm blood on my arms. I stood him up, but he was clearly unable to walk. He wiped his bloody face, and I tried to reassure him.

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    Secret Guarden

    In journalism, there is such a thing as “off the record.” I first heard it when I was interviewing a member of the President’s cabinet for a requirement in one of my journ classes. We were talking for about half and hour, when I asked him how it was working for the government. He took my recorder on the table, looked at it, and pressed the stop button, saying, “This is off the record,” and continued talking. I was a bit peeved at the fact he took my recorder without asking me, but was excited at the fact I was going to get some juicy government gossip. As my current editor once said, “off the record” means “for your information only.” It will only serve as a background to the whole issue and cannot be credited to whoever said it.

    I have never encountered a subject (yet) who has requested to remain anonymous, probably because I’m in a business magazine and not a hard-hitting broadsheet. The only thing entrepreneurs want to keep secret is their capital, which I still ask (for reference), but don’t publish. But really, when you’re talking to the press, expect everything to get published, even what you’re wearing–it’s a great intro device, clothes.

    Meanwhile, this is a perfect example of failure to protect your source’s identity. See, even the BCC makes mistakes. Anonymous fail!

    Sorry, Abu Ibrahim.

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    On The Other Side of The World

    I haven’t been paying attention to the news lately because–and this excuse is true–I haven’t found the time. For someone working in the media, this is unacceptable. I understand that a magnitude 7 earthquake hit Haiti, the poorest country in the Western Hemisphere. I’ve seen the web reports on the lack of international aid, the rampant looting, the damaged buildings, but most of all, the dead, the dying, and the survivors. Local news hasn’t been that thorough as the focus has been on Filipinos working in the area, occasionally touching on the plight of the Haitians.

    Perhaps being a third-world country ourselves prevents us from acting too altruistic, or at least feeling altruistic towards the people of Haiti. But that’s no excuse. I’m a visual person. It’s hard to imagine that on the other side of the world, this is going on. But it is.

    Haitians survey the damage to a building that collapsed onto a road in downtown Port-au-Prince , Haiti (REUTERS/Hans Deryk)

    A mob of Haitians reach out as goods are thrown from a nearby shop in the downtown business district on January 17, 2010 in Port-au-Prince, Haiti. (Chris Hondros/Getty Images)

    Georges Boutin of Fort Lauderdale, Florida (with hacksaw) and daughter (right) Pier Boutin of Lenox, Massachussets use a hacksaw to amputate a woman’s leg in Port Au Prince General Hospital. It was the first surgery at the country’s largest hospital since the earthquake. (Globe staff photo/Bill Greene)

    A Haitian mass grave receives unclaimed, unidentified bodies in the suburbs of Port-au-Prince January 16, 2010. (Olivier Laban Mattei/AFP/Getty Images)

    Men stand near a burning body left in the street in Port-au-Prince, Sunday, Jan. 17, 2010. U.N. peacekeepers patrolling the capital said popular anger is rising and warned authorities and aid organizations to increase security to guard against looting after Tuesday’s earthquake. (AP Photo/Gregory Bull)

    Looters steal a bag of another looter who lies dead, shot by the police on January 17, 2010 near the Hypolite Market in Port-au-Prince. (Olivier Laban Mattei/AFP/Getty Images)

    A man pulls the body of an earthquake victim from a coffin in order to steal the coffin at the cemetery in Port-au-Prince, Friday, Jan. 15, 2010. (AP Photo/Ramon Espinosa)

    People walk on a debris-covered street in Port-au-Prince January 17, 2010. (REUTERS/Daniel Aguilar)

    PHOTO/CAPTION CREDIT
    Boston.com

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    Pinoy Pride

    Rhoel Dinglasan, a Filipino entomologist and biologist at Johns Hopkins University Hospital in Baltimore, Maryland has discovered a new vaccine against malaria. I’m no med student or doctor, but for millions of people–children–in Africa, this could save their lives. As an aside, how can you not mistake the name Rhoel for Filipino? I’m just saying.

    Dinglasan has found an antigen, called AnAPN1, that causes humans to create antibodies that prevent transmission of malaria by mosquitoes. Get enough of these antibodies into mosquitoes, and you lock the disease up there and prevent it from infecting us. Sounds good, but how do you implement such a strategy? You can hardly vaccinate the mosquitoes themselves. Instead, you put the AnAPN1 into their food source: us. A mosquito that bites an inoculated person would pick up the antibodies and then be sidelined from the malaria-transmission game.

    Continue reading here.

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    Ateneo Video Open

    A week before I started working, I was lucky enough to be given a free media pass to last year’s Cinemalaya Independent Film Festival at the Cultural Center. The only requirement was that I watch every movie. I was more than happy to oblige. I would trek to the CCP every morning, shuttle between screenings (sometimes run), and go home late at night satisfied and with a lingering headache from staring at a screen the whole day. That’s my version of a movie marathon. And I did that for six days. My finally tally was 22 movies.

    The Ateneo Video Open, now on its eleventh year, is an annual nationwide film competition open to collegiate-level filmmakers. It’s organized by the Loyola Film Circle, the Ateneo de Manila University’s premiere film organization.

    The event aims to highlight the effective use of aesthetically pleasing films as media for social discourse. There are four categories: short narrative, music video, documentary, and experimental.

    Screenings of entries will be on the weekends of February and March. Venues will be announced. The competition will end in an awards night where cash prizes await the winners of each category judged by renowned persons in the field of film and art.

    Visit the official website: http://ateneovideoopen11.multiply.com to view the rules, regulations and mechanics. Application forms are also available in the website. Deadline of entries is on January 22. 2010.

    For inquiries, contact the AVO Team at ateneovideoopen11@yahoo.com and at ateneovideoopen11@gmail.com, 0916-228-45-67 or 0917-327-70-55.

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  • Filed under: Events, Media, Movies, Music
  • JWT, the world’s best-known marketing communications brand, released its list of 100 Things to Watch in 2010. According to them, the following things, people, and trends will make a mark in the next twelve months as leaders in their respective fields. Sounds exciting.

    I’m still a bit of a skeptic with entries like (Number 7) Bacon Everywhere: I don’t hate bacon. In fact, I love it to bits, and strips. But I cannot imagine what exactly “bacon everywhere” implies? Bacon t-shirts? Bacon day?; (Number 40) Harry Potter in Orlando: Again, this entry begs the question, “WTF?”; (Number 99) The Wonder Girls: If you were one of those people secretly clapping their hands twice whenever the chorus of Nobody played on the radio, this wouldn’t be a surprise. But if you weren’t, this would be an insult; and (Number 44) Ironic Sports: How can sports be ironic? Is it like Tiger Woods, a golf player and a playah? I’d say that’s ironic

    1. 3D at Home
    2. Airline Subscriptions
    3. Alternative Measures of Prosperity
    4. Alternative Metals in Jewelry
    5. Asia’s Widening Income Gap
    6. Augmented Reality
    7. Bacon Everywhere
    8. Bio-Based Airplane Fuel
    9. Boeing 787 Dreamliner
    10. Bogotá
    11. Brighter Colors
    12. Buycotting
    13. Carey Mulligan
    14. Coconut Water
    15. Composting
    16. Contemporary Indian Art
    17. Cordless Power
    18. Customized Pharmaceuticals
    19. Deficit Neutral
    20. Donald Glover
    21. Dry Shampoo
    22. East Africa Wired
    23. Electric Car Networks
    24. Electric Cars
    25. Electronic Libraries
    26. Ellen on Idol
    27. Energy Dieting
    28. Ethical Fashion
    29. European Free Speech
    30. Exotic Berry Flavors
    31. Fermentation
    32. Fernando Torres
    33. Foursquare
    34. Gambling in Singapore
    35. Gaming Software
    36. Green Retrofits
    37. Greening the Palate
    38. Hand-Me-Ups
    39. Handwriting
    40. Harry Potter in Orlando
    41. Haute Fashion on eBay
    42. Hybrid Boats
    43. Impact of the U.K. General Election
    44. Ironic Sports
    45. Japan on the Sidelines
    46. Japan’s First Lady
    47. Jay Chou
    48. Kindle Rivals
    49. LED Bulbs
    50. Li Ning
    51. Lifestreaming
    52. Lionel Messi
    53. Little Boots
    54. Local, Nonprofit Online Newspapers
    55. Lost Series Finale
    56. Luxury Goes East
    57. Marina Silva
    58. Mia Wasikowska
    59. Michael Jackson Tribute Concert
    60. Mobile Money
    61. Mobile Ticketing
    62. More Virtual Currencies
    63. New Portrait of Hispanic America
    64. “Nutrition-Washing”
    65. Obesogens
    66. Organic Fast Food
    67. Pandemic Fatalism
    68. Paying for Online Content
    69. The Pirate Party
    70. PlayStation 3 Motion Controller
    71. Post-Lula Brazil
    72. Pro Modding
    73. Public Bicycles
    74. Recycling Gray Water
    75. Retail as Third Space
    76. Return of the Water Fountain
    77. Runaway Democracy
    78. Silent Dance Parties
    79. Ski Cross at Winter Olympics
    80. Slow Beverages
    81. Slow Communication
    82. Spanish E-books
    83. Spider-Man on Broadway
    84. Spotify
    85. Stephen Strasburg
    86. Stevia
    87. Tactile/Visual Design
    88. Trip Bundling
    89. TV for Tween Boys
    90. TV/Web Integration
    91. Urban Fruit Gleaning
    92. U.S.-Cuba Ties
    93. Video
    94. Virtual House Calls
    95. Volunteer Rewards
    96. Water Footprint Tracking
    97. The Waterless Washing Machine
    98. The Wine-Tail
    99. The Wonder Girls
    100. Zach Galifianakis

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    Stop Climbing, Miley

    In music, 2009 was the year of many artists. People were mesmerized by the show that was Lady Gaga (Thought she was an alien.), went viral and placed a ring on it with Beyonce, climbed with Miley Cyrus (although I still don’t understand why she wants to climb that damn mountain so badly), became Jason Mraz’s (I’m Yours was like crack. You hated it but every time it played you were secretly singing along.), got boom boom powed ( I still have no idea what that means. I just figure it means sex. ), and fell in love with Taylor Swift (Seriously gorgeous girl.).

    Presenting Dj Earworm’s annual mashup of the top 25 most popular songs of  the past year, according to Billboard Magazine. I’m just a bit peeved that Empire State of Mind and The Man Who Can’t Be Moved didn’t make it. Then again, I relish in the fact that no Jonas Brothers song made it.

    Listen in or watch the video.

    DJ Earworm – United State of Pop 2009 (Blame It on the Pop) – Mashup of Top 25 Billboard Hits

    • The Black Eyed Peas – Boom Boom Pow
    • Lady Gaga – Poker Face
    • Lady Gaga Featuring Colby O’Donis – Just Dance
    • The Black Eyed Peas – I Gotta Feeling
    • Taylor Swift – Love Story
    • Flo Rida – Right Rond
    • Jason Mraz – I’m Yours
    • Beyonce – Single Ladies (Put a Ring On it)
    • Kanye West – Heartless
    • The All-American Rejects – Gives You Hell
    • Taylor Swift – You Belong With Me
    • T.I. Featuring Justin Timberlake – Dead and Gone
    • The Fray – You Found Me
    • Kings Of Leon – Use Somebody
    • Keri Hilson Featuring Kanye West & Ne-Yo – Knock You Down
    • Jamie Foxx Featuring T-Pain – Blame It
    • Pitbull – I Know you Want Me (Calle Ocho)
    • T.I. Featuring Rihanna – Live Your Life
    • Soulja Boy Tell ‘em Featuring Sammie – Kiss Me Thru The Phone
    • Jay Sean Featuring Lil Wayne – Down
    • Miley Cyrus – The Climb
    • Drake – Best I Ever Had
    • Kelly Clarkson – My Life Would Suck Without You
    • Beyonce – Halo
    • Katy Perry – Hot N Cold
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  • Filed under: Media, Music
  • Friends with Benefits

    According to The Guardian, 2009 was the year of Facebook. Time Magazine echoed this in their annual top ten of everything where they called Facebook “the site that ate everything.”

    Personally, my vote goes to Twitter. It was from Twitter that Michael Jackson’s death rippled around the world, and let’s not forget the Iran elections, the woman they called Neda, and the tweets of protest, help, and indignation. It would suffice to say that 2009 was the year of social media–a term that barely existed a decade ago.

    Still, I can understand why Farmville and Mafia Wars addicts genuflect in the presence of Facebook. Started by 25-year-old Harvard drop-out Mark Zuckerberg, the social network started the year with 150 million members. By April, that number rose to 200 million, and by September it had amassed 300 million — an average growth rate this year of about 550,000 new members a day. Facebook’s current net worth has been estimated by analysts to be at $15 billion

    There is little doubt that 2009 was the moment that the site truly exploded. In January, Zuckerberg announced the “milestone” of 150 million users worldwide. Less than a year later, the social network has more than doubled and now boasts that more than 350 million people log on each month.

    Remember Friendster? They’re still doing fine at close to 110 million members worldwide. But early this month news circulated that the newly-lay-outed social networking site (it’s green now) is looking to be sold to an Asian company for more than $100 million.

    As a side note, in late 2008, Facebook approached Twitter about a potential merger. Zuckerberg offered company stock worth about $500 million but Twitter turned down the offer. Still, if there’s something we’ve learned from the internet, it’s that things, no matter how big or great, don’t last.

    However unassailable Facebook’s position may appear today, history suggests that even the largest websites can fall spectacularly from grace in just a few years. A decade ago AOL was one of the most powerful companies in the world, worth so much money that it was able to force a $162bn merger with media giant Time Warner – the biggest ever seen

    I think it was Conan O’Brien who said that in the event Facebook, Twitter, and Youtube merge, a gigantic new social media tool would emerge. It would be called You TwitFace.

    Happy new year everyone. Make new friends.

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    Find Joy in People, Not Presents

    Merry Christmas!

    Heaven is Here: Down is Up and Up is Down

    by HORACIO DELA COSTA, S.J.

    Christmas is when we celebrate the unexpected; it is the festival of surprise. This is the night when shepherds wake to the songs of angels; when the Earth has a star for a satellite; when wise men go on a fool’s errand, bringing gifts to a Prince they have not seen, in a country they do not know.

    This is the night when one small donkey bears on its back the weight of the world’s desire, and an ox plays host to the Lord of heaven.

    This is the night when we are told to seek our King, not in a palace but in a stable. Although we have stood here, year after year, as our fathers before us, the wonder has not faded, nor will it ever fade; the wonder of that moment when we push open the little door, and enter, and entering find in the arms of a Mother, who is a Virgin, a Baby Who is a God.

    Chesterton has said it for all of us: the only way to view Christmas properly is to stand on one’s head.

    Was there ever a house more topsy-turvy than the House of Christmas, the cave where Christ was born?

    For here, suddenly, in the very heart of Earth, is Heaven; down is up and up is down, the angels and the stars look down on God who made them, and God looks up at the things He made.

    There is no room in an inn for Him who made room, and to spare, for the Milky Way; and where God is homeless, all men are at home.

    We were promised a Savior, but we never dreamed that God himself would come to save us. We knew that He loved us, but we never dared to think that He loved us so much as to become like us.

    But that is the way God gives. His gifts are never quite what we expect, but always something better than we hoped for.

    We can only dream of things too good to be true; God has a habit of giving things too good to be false.

    That is why our faith is a faith in the unexpected, a religion of surprise.

    Now more than ever, living in times so troubled, facing a future so uncertain, we need such faith. We need it for ourselves, and we need it to give to others.

    We must remind the world that if Christmas comes in the depth of winter, it is that there may be an Easter in the spring.

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  • Filed under: Uncategorized
  • Helping People Help Themselves

    During my last year in high school, I taught eight grade six students from a public school in Marikina, once a week, in a program called Tulong Dunong (TD). It was exasperating, but in the end, rewarding. After I graduated up to my second year in college, I’d receive a phone call on the day of my birthday every year, asking for “Sir Peter.” I’d pick it up, and on the other line was my student, now in high school, greeting me a happy birthday. During my fourth year in college, I saw one of them walking around the college campus, wearing an Ateneo ID.

    Angel Aquino on Tulong Dunong

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    Peter Imbong

    PeterA product of years of shielded education, Peter, 23, up until recently, was enjoying the life of a bum. After graduating with a degree in Communication in the Journalism track, he’s now the editorial assistant of Entrepreneur Philippines, the country’s leading business magazine for aspiring and existing entrepreneurs. When you browse through the magazine and see all the food photos, think of him. He’s the one who eats everything after. And he writes too.

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    Shout Out

    Want to post your press release, promo, e-mail blast, or advertisement on the site? Interested in getting me to write for you or your publication? Send me an e-mail at peter[at]peterimbong.com

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