The polls opened at 7AM but I woke up at 9. And since the school is just five minutes away from the house, I decided to walk.

A few meters from the entrance of the school.

And while campaigning ended two days ago, these people, kept on handing out crap.  It looks like a fiesta.

Time I went in: 10:08AM.

After finding my precinct, I had to line up. I thought this was the whole line. Not.

Almost there.

Turns out the whole room was a waiting room. Crap.

After about an hour in the waiting room, they led us to the real voting room.

I could smell the ballot paper.

Well hello, my fellow voters.

And hello PCOS machine. I filled up my ballot in less than two minutes.

One hour and thirty minutes later, I was done.

Can’t remove the damn thing.

16 years and more than 35 branches later, Fruit Magic has become the leader in the juicing industry in the Philippines and is currently enjoying its popularity as the leading source of the freshest fruit juices in the country. And now, riding the trend of establishments offering lounge areas, they’ve launched their newest concept, the Fruit Magic Lounge.

Conceptualization started in January of 2009. In May of the same year they opened the first Fruit Magic Lounge at the ground floor of Victoria Towers in Quezon City. According to company Brand Manager Martin Escalona, Fruit Magic wanted to graduate from their popular cart and kiosk set up and venture into a more challenging concept. “We wanted a place that [would] really enhance our food since our shakes are bestsellers. The lounge can showcase how our food can be great. We also wanted to promote a relaxing place where they can enjoy meetings, Wi-Fi, and simply hang out instead of the usual café.”

With their luxurious purple sofas, leather ottomans, padded booths, a chill-out music playlist, and free wireless internet, it’s easy to mistake the lounge for your run-of-the-mill coffee shop. According to Escalona, “We wanted to make sure that we get all the components of a lounge: nice music, comfy seats, nice ambiance…we wanted a more lively, colorful place, very pleasing to the eyes and still [has] that café feel.” The result is a space where one can spend hours relaxing in a cozy chair, however instead of sipping a cup of espresso with a sugar-glazed donut, you can get a shot of wheatgrass or a strawberry kiwi shake with a tuna melt sandwich. They’ve managed to make lounging healthy.

Their number one customer remains to be the growing community of health-buffs. “They partner their work-outs with our drinks,” says Escalona, and have been there since they began. But despite the launch of this new concept, Fruit Magic still goes back to its original set up: their carts and kiosks. “It’s still the bread and butter of the company,” says Escalona. And that’s exactly how it all began 16 years ago.

Tall, lanky, and with skin brown from spending afternoons under the sun, Rio dela Cruz, 27, is a child of the streets. A native of Bato, Camarines Sur and the youngest of 14 children, dela Cruz was barely a year old when his mother left the family leaving all parental and nurturing duties to Rio’s father and grandfather. This led to his first foray into entrepreneurship: harvesting kopra at an uncle’s farm for two Pesos a day. With mounting problems on how to sustain their large family, it seemed like the obvious thing to do was simply run away from it all. While Rio didn’t exactly do that, he did however, learn to run. “Ever since I was a child, my basic game was running,” he recalls.

It was upon taking the train to Manila in 1985 that the young Rio saw the world beyond the rickety corners of their shanty, and the vast expanding space before him. With an allowance of one Peso a day, dela Cruz began attending public school, enduring the daily three-kilometer walk. However his ideal mode of transportation was running. “During my elementary days, I would always observe my friends. They were engaged in running,” says dela Cruz. “I thought to myself: ‘I think I can do that.’ Then later on my PE teacher invited my two classmates to try out for the team.” As luck would have it, the other guy didn’t make the cut so Rio took it upon himself to approach the coach. “Sabi ko (I said), ‘Can I try out? Then I removed my shoes and began to run. I was first, and that was the start.”

With advice from his coach the following year, dela Cruz shifted from being a sprinter to a long distance runner. “Back then,” he recalls, “I was running barefoot every time since I couldn’t afford to buy running shoes.” Thanks to a generous neighbor, he received his first pair of running shoes. And although they were a few sizes too small, he managed to make it work for him by cutting the front end open, exposing his toes. All the while the lanky kid with the afro was beating more senior athletes with years of running experience under their belt. Soon, the coach of the University of the Philippines (UP) took notice and offered dela Cruz a slot on the varsity track team.

College proved to be a turning point in his career. After being named Rookie of the Year and winning two silver medals in 2001 in his freshman year, dela Cruz began breaking and establishing records, winning more medals, and soon joined the National Team in his second year in college. In 2004, popular sporting brand Nike noticed the running kid with an afro and signed him up to become an endorser. “Two months before my graduation, UP hired me as a coach for the track team.” It was also during this time that dela Cruz began to teach running one-on-one. His clients, company presidents and CEOs, actors and socialites, made him the running coach to the country’s running elite. And Rio became Coach Rio.

“At that time, I was already thinking of organizing races myself.” With a challenge from his then girlfriend that he couldn’t do it, the then 25-year-old dela Cruz took it upon himself to prove her wrong. Armed with nothing but his experience as a racer and a little over a hundred thousand Pesos of his own money, dela Cruz took to organizing his own race. It was a one-man team–from producing registration materials, designing flyers, looking for sponsors, creating the race route, applying for permits, delivering registration forms, and even creating jerseys. “I based it on experience. Since I always race, I already had an idea on what the basic needs of a runner are in an event.” And in August of 2007, the grounds of the University of the Philippines was swarmed by nearly two thousand runners participating in The Great UP Run. The result was an event worthy of its name. “That was where it all began,” dela Cruz says, “the notion that if Coach Rio organizes a race, it’s a quality event.”

Now, in only two years’ time this veteran of over twenty races in more than four countries, has managed to make himself and his full head of hair a brand that holds quality and world-class racing events popular amongst the country’s running community. To put it into perspective, his last race, the 2009 Timex Run held last November, drew in over 4000 participants and cost 5.7 million Pesos. “After that event, I felt challenged to do better. I really think I can do better,” says Rio.

And better, he did. In 2007, dela Cruz established Entraineur, an events and sports management company that handles corporate accounts. In 2008, he launched Finishline.ph together with business partner Vince Mendoza, an online sports management company that organizes races. And just last year, he launched Run Rio Incorporated which holds dela Cruz’s own running series called The RunRio Trilogy–a yearly triple combination of three major running events, and RunRio Sportswear–Rio’s own running apparel brand.

The success of dela Cruz in such short a time is nothing short of stunning. “I think what they like about me is my enthusiasm as a runner to create a good race,” he says, “And then, of course, the innovation I put in my races, because if you get stuck in the usual or traditional event, nothing will happen. My technique is to bring innovation in my races and create quality events. That’s the key to my success.”

Currently, dela Cruz is training for the Holy Grail of marathons, the Boston Marathon in April of this year for which he qualified, and the New York Marathon in November. But for this kid from the province, the ultimate dream is as big as his afro and as far as the kilometers he’s run: to find himself at the starting line in the city with the same name as his: the 2016 Rio Olympics in Rio de Janeiro, Brazil.

The barefoot-running kid with an afro has become the running guru still with an afro. However, he now makes it a habit to slip on some shoes when he runs. When asked how many pairs he now has, “More than a hundred pairs,” he answers matter-of-factly. And how many of those did he buy himself? “Not one.”

PHOTO CREDITS
www.runrio.com

I never got to interview Marites Vitug. I did, however, get to read her stuff. Marites Vitug is to Philippine journalism as Pavlov is to classical conditioning and salivating dogs.

***

Marites Vitug, author of the controversial Shadow of Doubt: Probing the Supreme Court, has received death threats, reports ABS-CBN News.

The veteran journalist reportedly received two intimidating text messages days after the successful release of her book.

The first message about the pen being mightier that the sword had added text which read: “But the sword kills faster than the pen.”

The second message coming from the number 09091348825 read: “Kaya pala maraming napapatay na journalists dahil katulad mo. May katwiran pala si Ampatuan na pagpapatayin ang mga journalists. Sana nakasama ka dun, malay mo malapit na. (Your kind is one of the reasons why journalists are being killed. Ampatuan has valid reason to kill those journalists. I hope you were one of them. You’ll never know, it could be sooner.)”

Vitug told ABS-CBN News that the threats came after the publication of her book Shadow of Doubt, which dissects the inner workings of the Philippine judiciary.

In an email to SPOT.ph, Vitug disclosed: “I did not expect a death threat. I expected those who were offended by the book [to launch] a campaign to discredit me. I expected criticism. But I am not surprised by this threat because the culture of accountability has not yet seeped into a number of our government institutions. Public officials don’t do the right thing and expect to get away with it. When journalists dig up the truth and write about these public figures, they intimidate and scare us off. They shouldn’t be bothered at all if they have nothing to hide.”

Vitug stated that she doesn’t know the identity of the person or groups that sent the messages, but she is certain that her book was what prompted them.

In any case, Vitug has the support of the National Union of Journalists of the Philippines (NUJP) and the Foreign Correspondents Association of the Philippines (FOCAP).

In a statement released to ABS-CBN News, the NUJP praised Vitug for her courage in unveiling what is considered one of the “most mysterious” branches of government in the country: the Supreme Court. “[This] is the role journalism plays in any genuine democracy—that of stripping away the mystique that often surrounds the way government and its instrumentalities work so that the people may judge whether that government is true to its mandate to serve them,” said the NUJP.

Meanwhile, Vitug said that she is simply “keeping her cool but staying alert.” “(A journalist’s) best protection is to bring the threat out in the open,” she explained.

To date, Shadow of Doubt’s first printing editions have been sold out. Newsbreak is currently reprinting the book. This Friday, March 26, 3,000 copies of its newsprint edition will be out. Then, on Monday, March 29, they expect 2,000 copies of its hardcover edition to be delivered.

FROM: Spot.ph

CordLife was established in May 2001 as the first private cord blood bank in Singapore and among the first in Asia. CordLife collects, processes and stores cord blood stem cells, which may later become potential source material for life-saving treatments.

Headquartered in Singapore, CordLife owns the largest network of private cord blood banks with facilities in Singapore, Australia, Hong Kong, Indonesia, India, China and the latest facility in the Philippines. It also has marketing offices in Macau and Thailand. CordLife is listed on the Australian Securities Exchange under the symbol, CBB.

As of December 2009, over 25,000 families have entrusted their baby’s cord blood stem cells with CordLife Group.

In the CordLife laboratory at the UP-Ayala Technohub, they can house up to 20,000 cord blood samples. Here the laboratory technician prepares the cord blood for processing.

Cord blood can be collected from the umbilical cord which is usually thrown away following the delivery of the baby. It does not interfere with or obstruct the birthing procedure, and pose no risk to mother or child.

The blood bag is CordLife’s preferred method of cord blood collection, as this method has been proven to provide a simple and straight forward system, while drastically reducing the chance of contamination.

A CordLife qualified representative will retrieve the child’s collected cord blood after birth for processing and cryopreservation at CordLife’s facility

The first transplant using umbilical cord blood was in 1998 for a boy with Fanconi’s Anemia. Since then, approximately 14,000 cord blood transplants have been performed for over 80 different diseases. These transplants are done for the same indications as bone marrow transplants, however with cord blood as an alternative source of stem cells.

The processed cord blood passes through the pass box, directly into the cryopreservation laboratory for freezing down and preservation. The laboratory is equipped with controlled rate freezers that freeze the cord blood unit down gradually, preventing any damage.

The temperature for cryopreservation is kept at below -165°C. The tanks are directly attached to liquid nitrogen supply tanks that automatically top-up liquid nitrogen as needed.

Today there are over 160 private cord blood banks worldwide that cryogenically preserve newborn babies’ cord blood stem cells for parents in case the need arises in the future.

CordLife Medical Philippines, Inc.: Unit 101, Building H, U.P.-AyalaLand Technohub, Commonwealth Ave, Diliman, Quezon City, 1101 Philippines

Met with half-Aussie half-Filipino world-champion surfer Luke Landrigan at the San Juan Surf Resort in San Juan, La Union.

The story comes out in Entrepreneur’s March issue. Damn, a few more days and February is over. That was fast.

Still, if I ever find myself shaking hands with someone I am to interview who has the capacity to breastfeed an army of babies with her mammary glands (note my use of politically-correct terms), at the back of my mind will be the scenario of my parents banishing me from home. So right now, I’m thinking of a unique pen name.

Photo to follow.

Together with other people from the press, I was recently invited to visit the 60,00 square-meter factory of Uratex in Muntinlupa City. Uratex is the leading foam manufacturer in the Philippines. They started making foam in 1968 and have since grown and expanded. Today, Uratex’s world-class foam products—from really comfortable mattresses and pillows, to kitchen sponges and car seats—have permeated almost every Filipino home and have thus become a successful local brand.

The plant tour was especially interesting as they showed us how they made foam. It was, in a word, magic.

This is their research and development department. I know this because they’re wearing stereotypical pristine white lab coats. Here they formulate the specific foam mixtures to create specific foam products. I never thought foam was this complicated.

Here they burn the foam to test its flammability (or lack thereof). It’s important because a burning bed or pillow in your house is simply unacceptable. In another station they pull foam apart to test its strength. One girl’s job is to bounce a metal ball all day to test the foam’s “bounciness.” They’re serious about their foam.

After getting the perfect foam formula, they proceed to create the foam. And it all starts out in liquid form. The Hennecke–the foam-making machine they imported from Germany–is the source of everything. Streams of chemicals are sprayed using computer controlled metering pumps on a paper-covered conveyor belt. The smell is awesome, like permanent marker and candy.

As the belt and the paper move along the length of the machine, the liquid spreads and forms into a thin layer. Through an exothermic process, the less than one centimeter of liquid slowly rises as it goes through the machine. And this is the magic part–in less than two minutes all that turns into this…

A warm block of foam about a meter high emerges at the end of the line. It’s already safe to touch, but on the surface it’s still a bit moist.

The foam is then cut into 30-meter blocks for easy handling. At this point the outside of the foam block is already dry, but the inside is still warm and wet. The foam, i mean.

A giant crane then picks up the 30-meter block of foam and lays it down in a warehouse for curing. The foam block sits there for 24 hours until it cools down. After that they proceed to cutting the foam into the specific product it was designed to be. It can become a mattress,  a piece of kitchen sponge, or even the 1mm foam disk you see inside a hard drive. Uratex makes those as well.

Foam! They make bra padding too. So the next time you see a bra, imagine that a worker at Uratex had, at one point, his hands all over your underwear.