THE MEDIUM IS THE MESSAGE
22 Jan
Just a year old, Manor Superclub has already gained a cult following in the metro’s party scene, with partyphiles, and until recently, call center agents, entering its glass doors three nights a week, from 10pm to five in the morning. According to Erik Cua, operations director, Manor is “the premiere dance club in the Philippines with three areas where people can go to unwind, meet new people, and dance the night away.”
Launched in January of 2009 from the people behind the metro’s top clubs, Manor Superclub has gained notoriety among the country’s club-hopping and music-loving elite. The conceptualization process took around six months, while the construction of the three main areas, the penthouse, basement, and the terrace, took five months, with each area having its own distinct ambiance and music.
The guys behind Manor did more than just your simple party-planning. “First [was] finding the location we really wanted, then finding the right partners to complement each other,” says Cua. Thanks to Stephen Ku, marketing director, and Bingo Manahan, promotions director, they were also able to choose the right promoters to partner with. Carlo Aquino, Manor’s entertainment director took care of the music. The result was a place deserving of its name.
With its posh interiors, pulsating dance music spun by Manila’s top DJs, as well as a wide selection of cocktails for your enjoyment, it isn’t unusual to see long lines of people snaking around the corner waiting to be let in. According to Cua, Manor’s guests are usually college students, yuppies, industry people, businessmen, as well as models and actors. However, with the recent surge of BPOs in the country, particularly in the Quezon City and Pasig area, they’ve also gained a new client base. “It has actually gotten stronger since some of the call center agencies have held their parties in Manor.”
Open every Wednesday, Friday, and Saturday night, many call center agents in the area actually choose to go to Manor during their “lunch break” sometime between midnight and 2am to relax and escape from the stress and pressure of work. While they’re service hasn’t changed with the emergence of this new market, the team behind Manor Superclub has begun thinking of ways to bring more of them in. According to Cua, “We give nothing but the best party for call center agents.”
At the end of the day, which in this case, is at six or seven in the morning, all everyone’s looking for is a place to relax with perhaps some booze on the side. And in Manor, it doesn’t matter if it’s during your lunch break.
CONTACT INFORMATION
Manor Superclub
www.manorsuperclub.com
F1 Big Kahuna Bldg., Eastwood Citywalk, Libis, Quezon City
(02) 421-3180, info@manorsuperclub.com
PHOTO CREDIT
Dairy Darilag
From Entrepreneur Philippines´ December 2009 issue.
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