I’ve undertaken a variety of direct response copywriting projects for various brands across banking and finance, real estate, utilities, telecommunication, and retail.
I’ve produced content marketing articles, press releases, EDMs (Electronic Direct Mail), landing pages, and video scripts; advertorials and sponsored posts; social media content plans; blogs and thought leadership articles; as well as industry and trend reports for different organizations.
Questions? Feel free to get in touch here or through peter[@]peterimbong.com.
Telecommunication
GLOBE BUSINESS
In its simplest function, MDM enables a company’s IT staff to remotely manage and secure company-provided smartphones and tablets, but the benefits of MDM to a business go far beyond just monitoring mobile devices. An effective MDM system makes sure that sensitive business data, emails, and documents are kept secure.
GLOBE MYBUSINESS ACADEMY
In today’s hyper-connected global community, you don’t have to be involved in e-commerce, digital marketing, or any Internet-related venture to realize the importance of finding the right Internet plan for your business. Getting online allows anyone to locate clients, advertise, improve work productivity, and increase sales.
GLOBE MYBUSINESS ACADEMY
With the increased use of mobile devices and growing Internet penetration, cybersecurity threats have become a growing concern for both businesses and individuals. In 2016, cybercrime was the second-most reported economic crime affecting a third of organizations, according to a recent survey.
GLOBE MYBUSINESS ACADEMY
If there ever was an advocate for believing in your product, Buddy Isleta of Puro Taba ng Talangka would be the best example. In a span of two years, the once obscure home-based business rose from Isleta’s home kitchen and into the homes of thousands of customers who have become unofficial advocates of the brand.
GLOBE MYBUSINESS ACADEMY
In 2018, more than 700,000 Filipinos graduated with a degree according to the Commission on Higher Education. And while the next step for many of these graduates is to enter the corporate world, a few choose to pursue further studies, and even a smaller few decide to set up their own businesses.
GLOBE MYBUSINESS ACADEMY
Whether you own a café, hostel, beauty salon, or even a gym, don’t underestimate the benefits that free customer WiFi can bring to the business. More than just giving patrons the opportunity to surf the Internet, it’s about providing them the best possible experience to let them know that their needs are important to you.
GLOBE MYBUSINESS ACADEMY
When Mark Del Rosario set up Let’s Eat Pare, a Facebook group for those in the food and beverage industry in November 2016, his plan was simple: to create an online platform where restaurateurs, suppliers, small business owners, home cooks, and foodies can share ideas and advice on how to run and manage a food business.
GLOBE MYBUSINESS ACADEMY
How you present your product in social media, especially if its food, can make or break your business. In fact, a 2014 Oxford University study proposed that customers actually rate a food item better and are willing to pay more for it if it looks like it was prepared with thought and effort.
Utilities
MANILA ELECTRIC CO. (MERALCO)
Surrounded by the Pacific Ocean, Cagbalete Island off the coast of Mauban, Quezon is a paradise undiscovered. It has white sand beaches, a diverse ecosystem of birds and marine life, and abundant plant species. But until July of this year it lacked something basic: power. But not anymore.
MANILA ELECTRIC CO. (MERALCO)
Without power, there will be no development. And for development to succeed, you need partners for success. And that is exactly how one of the country’s most technologically advanced power infrastructures came to be.
MANILA ELECTRIC CO. (MERALCO)
The name Jolliant may not be familiar, but if you’ve ever found yourself walking through the fluorescent-lit aisles of a 7-Eleven searching for a hot meal, then you’ve probably tried one of their many products. The company is responsible for microwaveable rice meals under the Hotta Rice and Busog Meals brands.
MANILA ELECTRIC CO. (MERALCO)
Imagine the lithium-ion batteries in your mobile phone. Now multiply that number and capacity by a few million times, and you’ve got a rough idea of what the country’s first Battery Energy Storage System (BESS) is and what it can do. On September 6, the Manila Electric Co. (Meralco) together with Japanese firm Hitachi Ltd., inaugurated the San Rafael Battery Energy Storage System in Bulacan.
Banking, Finance, Insurance
BPI-PHILAM
Everyone wants their money to grow, but not everyone wants to wait for it, and that’s how people fall victim to false investment schemes. According to the Securities and Exchange Commission, in 2015, 1 million Filipinos (one in every 100) became the victim of fake investment schemes and lost a total of more than P25 billion.
BPI-PHILAM
One of the major concerns of returning Overseas Filipino Workers, according to government studies, is their lack of savings and finding sound investment opportunities. If you’re planning to work abroad or are already overseas, there are many investment products to consider. But getting a life insurance policy from your bank might be something you should consider.
BDO
According to the Philippine Overseas Employment Administration, 5 out of the top 10 destinations for OFWs are located in the region and compose nearly 70% of new and returning workers in 2016. The countries that put out the most job orders, and hire the most Filipinos are Saudi Arabia, United Arab Emirates, Qatar, Kuwait, and Oman.
BPI-PHILAM
For many people, knowing the status of their health only becomes important when they begin to lose it. And while the advice of medical professionals and organizations may differ on how frequently you should get a thorough medical checkup, the consensus is clear that it’s a must to pay your doctor a visit even before a serious health condition arises.
COL FINANCIAL
The main financial advice many of us, as children, received from our parents was simply to save. Whether it was in an empty metal milk can-turned-coin-bank, or a kiddie savings account in an actual bank years later, the basic idea was to spend less and save more in anticipation for your needs in the future. That, or the incentive of buying a new Gameboy or a video game cartridge.
COL FINANCIAL
And while saving will work, with today’s interest rates, it doesn’t really make that much of a difference. Enter stock trading. “I was introduced to stock investing by COL Financial and what I gained was the opportunity to exponentially grow the potential of my money and take control of my investments,”
BPI-PHILAM
Having healthy work relationships benefits everyone: the company, your peers, and yourself. When you build strong interpersonal relationships at work, it can bring you satisfaction in your job, lead to promotional opportunities, and open up to salary increases.
Real Estate, Training, Others
AVIDA LAND
Ayala Land, Inc. In 2018 continues to undertake initiatives to become the industry benchmark in sustainable practices. With the overall goal of achieving carbon neutrality in its commercial properties by 2022, it embarked on aggressive initiatives that included passive cooling design, energy efficiency, renewable energy sourcing and carbon offset mechanisms.
JOLLIBEE
This was also the goal in Jollibee’s recently-concluded competition, “Choice Ko Yum: Choosing the Next Yumbassadors.” From the many groups that sent in their applications, the guiding principle for the panel of judges was to find model organizations that have been helping inspire others to lead the way in youth empowerment and community development.
HIGHER HEIGHTS
At the root of it all, confidence is about self-assurance, knowing oneself, and being unafraid to open up yourself to others. While the ideal way for that to happen is through constant practice and repetition, there are some things you can do to project it. In time, as you fake it, you’ll become it.
GODADDY.COM
Customers are picky and have short attention spans. Meanwhile, constantly changing algorithms continue to have drastic effects on organic reach. What then can businesses do? This is where the importance of building a strong social media strategy for business comes in.
Video Scripts
UNILAB
Biomedis is a subsidiary of Unilab–maker of the biggest prescription and consumer healthcare medicines in the Philippines. Biomedis provides renal, surgical, and critical care solutions for patients.
BUREAU OF INTERNAL REVENUE (BIR)
The Bureau of Internal Revenue (BIR) is an agency of the Philippines’ Department of Finance. BIR collects more than half of the total revenues of the government.
BEYONDSIGHT SECURITY
BeyondSight is a digital security form that helps businesses transform their traditional safety and security measures by integrating expert people, innovative digital processes, and new technology.
PHILIPPINE DIGITAL ASSET EXCHANGE (PDAX)
PDAX is a Philippine-based cryptocurrency trading platform that is licensed by the Bangko Sentral ng Pilipinas (BSP) to operate as a virtual currency exchange.
Questions? Feel free to get in touch here or through peter[@]peterimbong.com.